Marketing & Communications
Protecting your online reputation
Anyone that follows this blog will also likely have seen my profiles on…
The need to be present
One of the biggest challenges that small businesses face is getting in front of…
Assertiveness whilst being polite
Today, I want to share a personal story with you. I was travelling to…
Build a Website Series: 4. Re-programming for success
Welcome to Part 4 of my ‘How to Build a Website’ series. In this article, I’ll…
Building a Website Series: 3. Wireframing
In Part 3 of my ‘How to Build a Website’ series, I’m going to be talking about…
4 Ways to overcome stress and uncertainty
“The only certain thing about the future is uncertainty” Ever since I lost my…
Building a Website Series: 2. Defining outcomes
Several weeks ago, I wrote about the work I’m doing on a website rebuild, and…
Essential skills for developing communications
I was once asked in an interview what my greatest career skill was – and I…
Building a Website Series: 1. Auditing Content
Several weeks ago, I was commissioned on the build of a new website for a…
My experiment with Social Media
Those of you that follow me on social media might have noticed a few patterns…
Eight tips for working with freelancers
I’ve been responsible for multiple freelancers in my career. Some were engaged…
Providing effective feedback
I’ve written before about the importance of seeking feedback, but what about…
Three things that can harm your personal brand
A friend recently came to me enquiring about their personal brand and what they…
The importance of having a good network
Teamwork is an activity that used to fill me with dread at University. From the…
Communications Strategy
Since I started my new job at Careys, I’ve been faced with a similar problem to…
Building Strong Relationships
Over the last few months, I’ve written a fair number of articles about finance…
The importance of knowing the facts
A few weeks ago, I was having a conversation with a friend of mine who works…
Do you see the value in seeking feedback?
“I hate being critiqued!” said a relative of mine. “I really hate it. I enjoy…
What is Personal Branding?
Personal Branding. Urgh. What a cliché. What a con. Who on earth cares? Well,…
Tips to help you build a successful website
When I started theethicalentrepreneur.com in 2015, it was intended as a hobby…
Matching writing with the Decision Making Cycle
In this article, I'm going to explore the Prospect Decision Making Cycle, and…
When it comes to website building - more expensive isn't always better
When it comes to website building, I've handled builds for clients, for myself…
Marketing, Branding and Sales - what are they, and how do they lead to money?
A few weeks ago, I was having a discussion with a colleague of mine about the…
The Ethical Entrepreneur
One of the most well developed dichotomies of the modern world is the division…