Business

How to level the playing field when conducting negotiations via phone

Attempting to conduct a negotiation over the phone is never an ideal scenario. Whenever I’m negotiating face-to-face with someone, I’ve got more control of the situation – I’ve usually got a team with me and can physically see the other side of the negotiation to gauge their responses and reactions to my suggestions. When I’m

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Marketing, Branding and Sales – what are they, and how do they lead to money?

A few weeks ago, I was having a discussion with a colleague of mine about the difference between Marketing, Branding and Sales; or to be more precise, which of these I thought was the most important for a small business. I was arguing that all three are intrinsically different business functions, and that small businesses

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