2015

Marketing, Branding and Sales – what are they, and how do they lead to money?

A few weeks ago, I was having a discussion with a colleague of mine about the difference between Marketing, Branding and Sales; or to be more precise, which of these I thought was the most important for a small business. I was arguing that all three are intrinsically different business functions, and that small businesses

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The Ethical Entrepreneur

One of the most well developed dichotomies of the modern world is the division between successful business and social responsibility. For me the most important debate during the 2015 UK Elections was about big businesses, and the wealthy members of our society paying their ‘fair share’. As \’ The Ethical Entrepreneur\’, I believe that the success

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